Mass Transmit Provides Strategy and Development for NADA
May 2, 2008

Mass Transmit developing integrated brand, marketing and technology strategy to leading auto Web site

New York, NY - May 2, 2008. Mass Transmit is developing comprehensive branding strategy and technical consulting towards rebuilding the NADA Guide B2B Web Site. Our approach spans online branding, marketing and positioning as well as technical specifications for a robust auto information hub. We are working in parallel with Union Square Advertising to reposition and re-launch the B2B site and develop online and offline marketing.

Our technology strategy includes a blueprint for the development of a new .NET content management (CMS) system atop a powerful content database, with hooks to CRM, user authentication and e-commerce. Our plan also includes additional functionality, such as site customization, user interactivity, dynamic site content and blogs.

In addition, Mass Transmit recently redesigned the NADA B2B Web site and provided NADA with email marketing services. NADA delivers its email campaigns via Email Transmit, Mass Transmit's professional email marketing service.

See the NADA Web site

About NADA: NADA has long been the recognized authority for supplying the most market-reflective used vehicle valuation data available. NADA's editorial team collects and analyzes over half a million transactions per month related to cars, trucks, motorcycles, boats and recreational vehicles, spanning both wholesale and retail sales. NADA publishes the NADA Used Car Guide, the NADA e-Valuator family of software, and the auction tool AuctionNet.

About Mass Transmit:Mass Transmit has been a leading provider of innovative marketing and advertising solutions since 1996. We develop online strategy, email, word-of-mouth and online marketing and build Web services and products. Mass Transmit's proprietary email marketing technologies include Email Transmit, Peersuasion, Approved Emailer and Design Transmit.